f*cked up $hit

I can't stand this radioshack commercial with this black man telling his girlfriend to go to radioshack so that she and the radioshack people can figure out what kind of phone he wants because it's too much for him to figure out on his own. "Bluetooth . . . What is it? I don't know!!"

1. Why does he have to be so extra?
2. Why is he incapable of picking out his own cell phone?
3. Why?